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Ensuring the integrity and authenticity of online reviews are protected

Ensuring the integrity and authenticity of online reviews are protected

In an era where over 93% of shoppers rely on online reviews to make purchasing decisions {1}, the varying policies...

In an era where over 93% of shoppers rely on online reviews to make purchasing decisions {1}, the varying policies of online platforms regarding reviewer identification and review removal present significant challenges. The use of pseudonyms facilitates the posting of fake reviews, which can adversely affect businesses. Moreover, review removal and dispute resolution policies often favor reviewers, allowing some businesses to exploit the system against their competitors. Although strict policies can help reduce the incidence of fake reviews, completely eradicating them is difficult. Additionally, search algorithms that factor in reviews when determining rankings can negatively impact businesses due to factors beyond their control.

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