In June, as part of its Canadian Business Resilience Network campaign, the Canadian Chamber of Commerce, through the generosity of Salesforce […]
How Commerce Enabling Technology Can Help Your Business
We live in a technology fueled society and if businesses do not adapt, they risk getting left behind. It may seem daunting to introduce innovative technology solutions within your organization, but the positive rippling effect it could have on your business is immeasurable. So how can businesses utilize technologies to become more current, competitive and ultimately, increase profits? The following four areas will outline what is necessary for effective commerce:
Payment Processing – Provide your customers with the payment options they want with the most suitable point-of-sale software for your business. Providing an easy transaction process will enhance the customers experience that much more.
Performance Tracking – The use of a dashboard can be effective for tracking and monitoring your business goals, analytics and other valuable insights. Improve your business strategies by summarizing your metrics using a data management dashboard.
Marketing – Ensure your target audience is seeing your advertising efforts through targeted promotions and loyalty programs. Leverage data from your dashboard to tailor your messaging effectively.
Data Storage and Security – Update your filing systems with the use of cloud services for increased security and efficiency for your important documents and payment information. This technology can help defend your system against potential threats and cyber-attacks, while storing it all in one easily accessible space.
It is important to adapt to your customers ever-changing needs and these innovative technologies could do just that. For commerce-enabling solutions, learn about our partnership with First Data. For more information, click here.