The natural world and our environment is one of life’s greatest treasures. The duty to protect it today and for future generations falls on all Canadians, our industries, and governments.
At the same time, Canadians in all regions of the country must financially support themselves, their loved ones, and leave future generations with a strong foundation to achieve their own financial stability. Creating the conditions for diverse economic prosperity equally falls on all Canadians, our industries, and governments.
Leaders in Canada’s manufacturing, transport, agriculture and energy industries are acutely aware of the need to achieve success on both fronts. This is why we launched the Fresh Fuel Standard campaign.