Earlier this week, we concluded our 2019 AGM and Convention in Saint John, NB. But the feel of this year’s AGM was different than in years past, with being only one month away from the federal election, all the topics discussed were had knowing that our political landscape is about to change.
From our chambers competition to our policy resolution debates, our AGM kept the upcoming election top of mind. Our pollsters and pundits session with David Coletto, CEO and Founding Partner, Abacus Data, and Huw Williams, President, Impact Public Affairs, was invaluable in helping us and our chamber network improve our advocacy strategies ahead of the federal election. Here are a few takeaways:
- Organizations that are not vocal during the election period, risk being marginalized from the conversation after the election has taken place. It is important to stay vocal on the issues important to you.
- Work with current candidates to give them a platform to address your Board of Directors or members.
- It is crucial to connect your issues to the public’s issues in order to influence voters. Show them how business issues affect their daily lives.
- Mobilize your network. Give your members the tools to get the message across as to why it is important to the local community. Amplification of your message is the only way to break through the election clutter.
- If you run an advocacy campaign make sure to collect data. Advocacy campaigns are more than just a single event; they must provide you with enough insight to build an advocacy base moving forward.
To learn more about our 2019 AGM and Convention, read our media release.